[NOTE: I still have some updating to do to this page since recently joining Beanstalk Data as CMO. I am also available for independent consulting engagements related to mobile.]
I am a mobile enthusiast, gadget geek, live music fan, and serial entrepreneur. Part strategist, part developer, and part creative, I thrive at the intersection of technology, business, and design.
As a sophomore in college, I started a “.com” from my dorm room and ran the e-commerce site for 12 years. As a student CEO, I received attention in media outlets across the country. Link Magazine published a cover story on college entrepreneurs, where my profile was featured next to Larry Page of Google.
In 2001, I started working with clients in the music industry, building some of the first social media tools online. My community site quickly recruited more than 75,000 active members and showcased one of the first social network recommendation engines for content based on algorithm of my own design. Prominent artists I worked with include Gavin DeGraw, Alicia Keys, Howie Day, Los Lonely Boys, Third Eye Blind, Edwin McCain, and Sister Hazel.
In 2005, I joined Virgin Mobile USA, where I was the head of music, mobile content, and data services. During my tenure, my P&L grew 249% to over $100M annually on just 46% net subscriber growth over the same period.
In 2008, I joined Nokia, the largest device manufacturer in the world. I led strategy and execution planning for the global content and software aggregation team (later Ovi Store), which was the world’s largest mobile app store at the time in terms of the number of addressable devices.
Since 2009, I have served as Managing Director, Americas for 2ergo, an international mobile marketing and technology company. Our client roster includes AT&T, Food Network, FOX News, National Geographic Channel, P&G, U.S. Cellular, and more. 2ergo Americas was recently acquired by SoundBite Communications, where I now serve as VP of Mobile Products and Strategy.
I hold a BSBA in Management Information Systems cum laude and with honors in the major from the University of Central Florida and an MBA in both Strategy and Marketing from the Yale School of Management.
You can follow me at: @viaScully or email me at michael.scully (AT) aya.yale.edu.